Web Design Trends 2023

The most prominent trend we’ve seen is a move towards designs that include motion in some way. Active design elements are a terrific way to draw visitors in and pique their curiosity. There are many different methods to incorporate them into your website, so you’re sure to find something useful and enjoyable to use.

Scrolling Effects

When a user scrolls up or down a website, there is motion on the page thanks to scrolling effects. Examples include background pictures that progressively change or evolve as the user travels across the website or text styles and colours that alter.

Animated Illustrations

Some websites utilise graphics to inform visitors or pique their curiosity. A responsive animation will start as the user moves their cursor over an image, making the website more dynamic and engaging for the reader. Imagine, for instance, a notification indicator in the form of a bell that chimes when the cursor passes over it.

Cinemagraphs

In contrast to pictures, cinemagraphs have a few minute pieces that move and loop. A static black-and-white image of a junction might be used as an illustration, but with the traffic light’s colours animated to repeatedly cycle through red, yellow, and green.

Animated Cursors

As the pointer wanders across the screen, designers are increasingly adding entertaining and fascinating elements. When you click on particular material, the cursor’s appearance may completely change or it may have a whimsical design, like an animal or item. A trailing pattern, design, or colour may appear as the cursor glides across the screen on some websites.

Video

With a few mouse clicks or the addition of a few lines of code, video can be easily integrated on any website. Having video elements on your website is a certain method to captivate visitors, whether they are connected as pop-ups, used to draw attention to the hero page, or played continually on a loop.

Kinetic Typography

With the growing popularity of text in motion, web designers have developed a variety of techniques for making this crucial component fascinating and compelling. The term “kinetic typography” refers to a style of design that uses text banners that move across the screen, headings that appear when a web page is opened off-screen, and moving section labels to highlight a specific location.